Why Do Startups Innovate Better than Design Firms & What Can We Learn from Them?

Consider the qualities of startup culture: Continuous improvement, learning from our work. Valuing staff, treating them as our prime asset. Agile development with fast iterations and innovations. Reliance on specifications that are central to workflow. Why don’t typical firms – yours? – have these qualities? And what would happen if they did? Owners are demanding increasingly high performance and firms won’t be competitive if they can’t pivot and transform and adopt the habits and disciplines of startup culture. This session helps participants translate key behaviors into practical strategies into immediate actions to address firm culture, process, systems and performance. You’ll discover specific strategies you can implement right away to start shifting your firm culture to be dynamic, innovative and inclusive to attract and retain the best talent in the industry.

Session Speaker(s): 

Session Chair(s): 

Event Time: 

Thursday, May 6, 2021 - 9:30am to 11:00am

Room / Location:

CEU Information: 

AIA 1.5 LU
Mass. CSL 1.5 hour Business Practice
Conference-day attendance credits available from PHIUS, RESNET, and Mass. CSL

Learning Objectives:

  • Understand the core disciplines, practice and structures that make startup culture effective at innovation, agility and performance.
  • Discern what applies to your firm and how to use the transferable strategies to intentionally shift your firm’s methodologies, systems and processes to achieve radically better (and consistent) performance/outcomes.
  • Identify specific strategies you can implement right away to start shifting your firm culture to be dynamic, innovative and inclusive to attract and retain the best talent in the industry.
  • Refine your team and org management approach to gain the benefits of the tech “scrum master” and agile methodologies so that your project delivery processes soar.

Session ID: 

BOS21-607